Before launch, companies should map the requirements for DOH or DHA coding, hospital and payer onboarding, reimbursement evidence and the information insurers need to assess coverage. The pathway can differ between Abu Dhabi, Dubai and other emirates, and problems often arise when regulatory, pricing, coding and commercial teams work separately.
A practical access plan should cover
- The correct product, service or procedure coding route.
- Evidence required for payer and provider review.
- Ownership of follow-up when coverage or claims are rejected.
- A realistic timeline linking approval, coding, stocking and launch.
Starting this work early helps prevent the common gap between regulatory approval and real patient access.
